Sarah Woods is the Founder & President of VenturePotential and an executive-level, marketing professional with 25+ years of industry experience in cybersecurity, consumer products, education, and biotechnology. Sarah is a P&G-trained marketer and former CMO who is valued as a trusted partner, insightful strategist, collaborative leader, and team motivator. At VenturePotential, Sarah brings together talented teams to build brands and businesses for varying client needs. She has successfully grown a Fortune 50 company, SMBs, emerging-growth ventures, startups, and non-profits.
Outside of work, Sarah is an avid traveler, paddleboarder (often with her yellow Labrador onboard), competitive sailor, slow runner to great music, mother of two sons, and happy gatherer of friends and family.
In the ever-expanding digital landscape, cybersecurity companies face a dual challenge – continuous change and trust. It is a given that cyber companies must continuously evolve and innovate to defend against increasingly sophisticated threats. While … Read more
