Tiziana Barrow is a digital safety strategist and founder of SaferShift, with more than 30 years of experience at the intersection of technology, market intelligence, and marketing.
Her career bridges hands-on technology work with deep market insight and a marketer’s instinct for what moves people. Having held go-to-market roles across risk quantification, SOC operations, and supply chain risk, including familiarity with the FAIR methodology, she developed a clear view of how security teams think, where technology falls short, and what it takes to communicate risk in terms that resonate beyond the security team.
After years working at the intersection of security teams and the markets they serve, she observed a consistent pattern: that the cybersecurity industry has relied heavily on urgency and risk to motivate behavior, the same way public health once did, before it discovered that relatability and habit formation worked far better. After decades of reverse engineering why people do what they do, she believes that making digital safety personal, familiar, and human is what closes the gap between awareness and action.
She advocates for reframing cybersecurity as digital safety, using storytelling and human-centered thinking to help organizations build lasting security habits that become second nature.
She is the founder of SaferShift, focused on making digital safety as instinctive as buckling a seat belt.
Zero Trust changed how we think about securing systems. But can human beings live without trust? The request was for $22,000. It came after weeks of small things that did not quite
