From the Winter 2016 Issue

Social Insecurity

Natalie Blackbourne
President | Blackbourne Worldwide

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Influence and manipulation occur every day. Deadlines at work are accomplished because your boss used their influence to get things done; somehow that adorable Scout talked you into buying an extra box of cookies; or your annoying coworker magically got you to do an extra hour of work after buying you a latte. All of these are influence tactics, according to Dr. Robert Cialdini.1 The deadlines at work may be motivating, but more likely than not the fear of authority gets the work done faster. The little girl was not using wiles and trickery to get you . . .

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