How to Stop Everyone From Stealing Your Content

Nick Tang

Face it. Some people hate paying to watch the latest film or TV episode. Be it a lack of accessibility or a lack of funds, many people will do anything to see content for free. That is the dilemma facing the media and entertainment world. Because the internet is the key for people to watch your show.

Now say you’re a content creator. You have worked hard on your art and now wish to profit from it. From a cybersecurity perspective, you need to secure your cloud.

There Are a Few Ways to Secure Your Cloud

  • Identify management software that controls the access to the information and computing resources;
  • Technology (cameras, employee badges, or biometrics) to prevent unauthorized people from stealing your hardware (servers etc) from the server room;
  • and systems to protect critical data (credit cards, login, and password) from being stolen.

You need to secure your cloud because someone is trying to steal your content. Why? To hold it for ransom. After all, it happened in May of 2017 to Netflix. A hacking group managed to seize 10 episodes of the unaired season 5 of Orange is the New Black. The group posted all the episodes publicly, due to Netflix refusing to meet their ransom demands.

In this scenario, your goals are to,

  • disrupt the attacks before they start;
  • manage risk or compliance issues;
  • and make better use of your security resources.

Securing your content

You can use the best technologies in the world to guard your content at every step of the creative process. But you need to keep in mind that one of your subcontractors is the weakest link. Additionally, the system you decide to use must be flexible enough to secure your content. You also need to cover your subcontractor’s security needs without having to create a customized solution for each one.

Here is how you can go about this:

  • You could use a premium security technology to protect your content such as white box cryptography;
  • Watermarking;
  • or use an audience facial detection software in an anti-piracy context. That bridges the gap between the theatrical release and streaming services. This technology forces unauthorized people to leave the room before they can watch your film or TV show.

The benefits of Artificial Intelligence (AI) 

However, many people do not consider AI or machine learning as a solution to piracy. Machine learning (ML) can analyze data to protect your IT systems. ML can help you to identify the weak network elements or hosts. Where malware can exploit the weakness in your network and behavior analytics, AI can analyze network, applications, and user behavior to identify problems to prevent attacks.

Detecting threats to your servers is the main focus of AI and ML technology. Machine learning, advanced analytics, and cutting edge technology will help companies track the data from their networks and Internet. Big data will help you stay one step ahead of the hackers. Before they steal your content. Cybersecurity is similar to the “Matrix” movie. Either take the blue pill and assume that your systems are secure from hackers. Or take the red one and assume everyone is trying to hack you 24/7.

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