Understanding the cognitive processes and emotions that affect consumer behavior requires more data for marketers and sellers. This is where eye tracking technology comes to use. It is a great tool that analyzes the way humans perceive things in front of them. It measures a person’s eye movements to know where they are looking at … Read more
Anti-Virus software is the layman’s solution to cybersecurity. Functioning as a first line of defense, Anti-Virus software works to prevent, detect, and remove malware from your computer. However, Anti-Virus software is not a cure all solution. In fact, IMB Knowledge Center published a piece on the limitations of Anti-Virus protection. In the article, they cite … Read more
Cyber-crime is more prevalent than ever. Often, cyber-crime is associated with bigger players in the market. However, any small business or mom-and-pop shop could one day be the target of a cyber-attack. In fact, small businesses make up a majority of cyber-crime and data breach victims. For example, a Verizon Report from 2016 states that … Read more
One of the most remarkable developments in the consumer technology industry in the past two decades is the emergence of social media networks. Social media has revolutionized the sort of social connections and interactions we have offline. Additionally, it has enhanced how we communicate and stay informed. Nowadays, billions of people around the world use … Read more
Artificial Intelligence has become one of the most overused buzzwords in the cybersecurity field. Cybersecurity buzzwords gain more traction as the world of cybersecurity becomes more omnipresent in our cultural consciousness. Events like the Marriott Hotel Breach and the Facebook User Data scandal have created an atmosphere of paranoia. However, in the wake of an … Read more
Yes, there is a cybersecurity drought looming over the horizon. The data coming in is alarming; according to Cybersecurity Ventures, by 2020 there could be a shortage of cybersecurity experts by up to 1.5 million, worse yet, the shortage could reach 3.5 million by 2021. How is a global economy about to connect from 20 … Read more
In the present era, an individual’s privacy solely depends on internet security. Your banking details, your pictures, and other sensitive information are available on different channels such as social media accounts, websites, and other online platforms. Therefore, the usage of VPN has increased drastically. But are you sure your VPN is working correctly? If not, … Read more
A significant number of your digital assets, whether personal or professional, are now digital in this current age. The transfer of business practices, records, and even storefronts from a mostly physical world to a digital plain has developed rapidly over the last couple decades. Because of this, we are increasingly concerned about the security of … Read more
The long-term success of any business or digital venture depends solely on a strong software architecture – one that has robust performance and is equipped with foolproof cybersecurity. In simpler terms, software architecture forms the basis of the development of an enterprise. Therefore, the main source acts as a guideline to shape the future of … Read more
The Different Hacking Groups Hacking Groups are a staple of cybersecurity culture. Since the 1995 release of the movie Hackers, there has been a very specific subset of cultural cliches we associate with all hacking groups. However, some hacking groups aren’t youthful, energetic teenagers or lone wolfs. In fact, some groups are state sponsored, and … Read more
